Can Companies Get Away With Greenwashing? 

October 28, 2026
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Companies publish sustainability reports every year. But how much do these reports reveal about what businesses are actually doing?

In this episode of Planet People Profit Outlook Business’s Editor – Sustainability, Sudipto Dey, speaks with Bastian Buck, Chief Standards Officer at the Global Reporting Initiative (GRI), about greenwashing, corporate accountability and the changing rules of sustainability reporting.

As countries introduce new disclosure requirements, businesses face growing pressure to report their environmental and social impact. But can better reporting lead to real change? And could different sustainability standards make international trade more difficult?

The discussion examines how investors and consumers can identify greenwashing, why independent verification and assurance matter, and whether sustainability reporting can hold companies accountable for their commitments. It also looks at India’s Business Responsibility and Sustainability Reporting (BRSR) framework, the implications of global reporting standards for Indian businesses, and how companies can prepare for evolving ESG requirements.

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